10-K / 10-Q REPORTS |
AUTO PARTS RETAIL Autozone Advance Auto O'reily auto GPC AUTO SERVICE INVESTMENT ADVICE |
 TRADE JOURNALS |
A guide for analyzing annual reports of publicly traded companies.
10-K / 10-Q REPORTS |
AUTO PARTS RETAIL Autozone Advance Auto O'reily auto GPC AUTO SERVICE INVESTMENT ADVICE |
 TRADE JOURNALS |
I then delved into POSCO's 20-F report and found that the company has greatly leveraged its Engg talent. Leveraging its technical know-how and track record of building some of the leading industrial complexes in Korea, POSCO E&C has also focused on diversifying its operations into construction of high-end apartment complexes and participating in a wider range of architectural works and civil engineering projects, as well as engaging in urban planning and development projects and expanding its operations abroad. One of its landmark urban planning and development projects includes the development of a 5.7 million-square meter area of Songdo International City in Incheon, which POSCO E&C is co-developing with Gale International, a respected real estate developer based in the United States. POSCO E&C also invested approximately Won 319 billion in April 2008 to acquire an 88.7% equity interest in Daewoo Engineering Company, a leading engineering company in Korea with expertise in chemical and petrochemical, energy, industrial plant and civil works.The company has also been active in setting up power plants in other countries.
Net sales of the Engg and Power business has doubled in last 5 years
YEAR NET SALES TO EXTERNAL CUSTOMERS(In billions Korean WON) ==== ====================================================== 2008 3,672 2007 2,710 2006 2,121 2005 2,148 2004 1,689
INCREASED FOCUS ON :
1.CONSUMER DIRECT : As the brand is gaining stronghold presence, the company is more focussing
on selling its products directly.They are also reducing there offprice sales by $10mn in 2010.
2.INTERNATIONAL SALES : This increaed from $40mn to $54.4mn a 36% increase from 2008.The gross margin
also has increased from 48 to 55%. It also has a great operating margin.The sales in 2009 was $54mn
(17.3% of total sales).But the operating income was $25mn (32.4% of total operating income).
REVENUES
SEGMENT 2009 2008 2007
US Wholesale $123mn $153mn $111mn
Consumer direct $129mn $75mn $29mn
International $54mn $40mn $31mn
other $4mn $1mn -
OPERATING INCOME
SEGMENT 2009 2008 2007
US Wholesale $30mn $47mn $36mn
Consumer direct $44mn $27mn $11mn
International $25mn $16mn $14mn
other ($23mn) ($23mn) ($15mn)